Variable Data Printing Resource Centre

What Is DMiQ?

DMiQ is all about using the latest and smartest Direct Marketing technology to deliver better creativity, value and results in personalised communications. It encompasses Variable Data Printing (VDP) and embraces digital communication channels thru Cross Media Personalisation (XMP).

Variable Data Printing

Variable Data Printing (VDP) automates the direct mail process so that each mail piece can look as if it's been expressly designed and printed for a single person.

Using technology more powerful than ever before, different images, graphics and text can be dynamically assembled to produce a highly customised document for each recipient. This makes the direct mail piece more personal and relevant - which in turn, increases the number of measurable responses and ultimately the return on investment.

Cross Media VDP campaigns can utilise one or more channels in addition to print – email, web or SMS. These campaigns can further elevate response rates and create a valuable ongoing two-way relationship with prospects and clients.

Cross Media Personalisation (XMP)

A fully customised and tailored personal experience can now be delivered across multiple media channels. Images, data and graphically represented variable messages can be used to deliver more personal and relevant communications to each recipient. The opportunities to provide different offers based on targeted, personally relevant data are endless. It can now truly be ‘all about them’.

When you combine this with wow creative and an excellent message you can achieve results that traditional DM or other channels can only dream of.

Your Guide to DMiQ

This guide will help you understand where this technology can make a significant difference – and how to take advantage of it. Just choose the guide that best describes you: Marketers & Suits Guide, Creative/Designers Guide, Production Guide

Our VDP Certified Partners

Fuji Xerox has developed a network of VDP Certified Partners. These are companies who take DMiQ seriously and have the necessary technology and smarts to bring a VDP or Cross Media campaign to life. To find out more about each partner just click on their logo.