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Variable data print (VDP) CERTIFICATION

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Variable Data Print (VDP) automates the direct mail process so that each direct mail piece can look as if it's been expressly designed and printed for a single person.

Images and messages can be used to make the direct mail more personal and relevant to each recipient - which in turn, increases the number of measurable responses.  The opportunities to provide different offers based on targeted, personally relevant data are endless.

By combining digital full-colour printing with VDP almost any displayed feature can be seamlessly customised thus maximising direct mail relevancy, which in turn drives the response rate and ultimately return on investment.

Make use of different photos and graphics that appeal to each customer.

Improve the sales follow-up process and response rate through the inclusion of an appropriate sales person's name or uniquely personalised web address.

Speak directly to the customer by using personal text strings such as name, address and other demographic information.